Strategy
What niche brands underestimate about Asia-Pacific
Regulatory timelines, travel retail, and the difference between interest and repeat purchase.
MB
Markus Berger
Markus Berger
Founder & Director, BBC Lux GmbH

A listing is not a partnership. We look for teams that invest in training, in-store storytelling, and replenishment discipline.
That often means walking away from the fastest yes. Our mandate is sell-through on the floor, not slide decks.
When the partnership works, both the house and the distributor compound trust season after season.
Regulatory timelines, travel retail, and the difference between interest and repeat purchase.
How we evaluate whether a European fragrance house is ready for prestige doors in the GCC.