Partnerships

Selecting partners for long-term sell-through

5 min read
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Markus Berger

Founder & Director, BBC Lux GmbH

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A listing is not a partnership. We look for teams that invest in training, in-store storytelling, and replenishment discipline.

That often means walking away from the fastest yes. Our mandate is sell-through on the floor, not slide decks.

When the partnership works, both the house and the distributor compound trust season after season.

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