Global sales expansion for luxury fragrance brands.
Unlock new doors and distribution partnerships in new sales territories. Supported by a trusted industry partner.
Partnering with brands and distributors.
Distributors get houses ready for prestige doors. Brands get new doors and distribution partnerships.
For Distributors
New brands, expanded portfolio.
BBC Lux is an independent sourcing and sales partner for international distributors and retail buyers. We present screened perfume houses, structure new business partnerships and manage pilot programmes.
Selected brands
Fragrance and beauty lines we have already screened for quality and fair pricing.
A balanced range
New lines that bring in fresh buyers without fighting your existing bestsellers.
Trial orders first
Small runs in chosen stores so you see sell-through before you commit to depth.
For Brands
New doors to unlock sales growth.
BBC Lux represents fragrance and beauty houses across the Middle East, Asia, China, Australasia, and Africa — matching each house to distributors and prestige retail with Markus Berger on the commercial work from launch through sell-through.
Distributor and retail relationships
Thirty years placing luxury fragrance with partners who protect positioning on the shelf.
Placement with guardrails
Prestige doors and terms that defend your margin and keep grey-market pressure in check.
Sell-in and shelf execution
Training, counter tools, and follow-through with distributor sales teams in market.
Grow sales in doors that protect the brand.
We focus on houses with genuine commercial fit, real appeal and the capability to scale.
Market access
Evaluation of target territories, identification of suitable retail partners, and securing placement in prestige doors aligned with brand positioning without upfront risk.
Market penetration
Building long-term expansion roadmaps across secondary channels and surrounding territories while holding the line on brand execution and pricing.
Sales leadership
Serving as a dedicated local sales arm on the ground — managing distributor relationships, tracking sell-in and sell-out, and protecting margin structures.
Retail reporting
Monitoring the shop floor — delivering real-time feedback on visual merchandising, local consumer shifts, and competitor moves.
For Distributors
Sourced, screened and curated brands.
BBC Lux introduces fragrance houses that complement your range — with trial-friendly terms, a clear price structure, and a single principal contact from presentation through sell-through.
- Screened for quality, pricing, and shelf fit
- Pilot orders before you commit volume
- Lines that complement your existing portfolio
- Guidance shaped by how your markets buy luxury fragrance
For Brands
Matched to distribution and retail.
We match houses to distributors and retail partners across the Middle East, Asia, China, Australasia, and Africa through a guided process.
- Thirty years of distributor and retail relationships
- Placement that protects positioning and margin
- Partner selection based on genuine commercial fit
- Regional strategy shaped by local market reality
Current brand portfolio.
Bringing together market-defining niche fragrance houses with dedicated, loyal followings.
- Select fragrance & cosmetics houses only
- Genuine commercial fit — not every brand that approaches us
- Long-term partnerships grounded in sell-through
Start a conversation
Ready to find out more?
Whether you distribute or run a fragrance house, tell us what you are working on. Markus reads every message and replies himself.
For Distributors
Looking to expand your portfolio with complementary brands? Let's have a conversation.
For Brands
Run a fragrance or beauty house and want the right distributors and retail partners? Let's have a conversation.