For Distributors
New brands, expanded portfolio.
BBC Lux is an independent sourcing and sales partner for international distributors and retail buyers. By expertly structuring new commercial partnerships between brands and distributors, we enable both partners to scale with clarity and alignment.
Capabilities
How BBC Lux partners with distributors.
Obtain pre-vetted houses to add to their portfolios. Brands are sourced, screened, and selected through commercial due diligence: competitive pricing, suitable margin space and supply chains ready to scale.
Commercial due diligence
Assessment of brand's commercial suitability for regional distribution and channel.
Product & supply-chain
Olfactory quality and product appeal; supply-chain assessment.
Compliance & other requirements
Marketability compliance, manufacturing documentation, other distributor requirements.
Wholesale and margins
Figures are discussed including price structure, margin, freight, advertising and promotion (A&P) investment and import duties.
Freight and duty
Pricing that leaves room for logistics and import before you set retail.
Margin on the shelf
Structure that still works in your market after landed cost.
Lines that fit your doors
You see fragrance chosen for your channels, price bands, and the assortment you already run in prestige retail.
Doors and price bands
Houses matched to where you sell today and the tier your customers expect.
Beside your range
New lines that bring buyers in while sitting comfortably next to your bestsellers.
Pilot orders first
Market entry starts in a few strong regional doors with modest opening orders. Sell-through is tracked before you commit depth across the network.
Test doors
Often one to three high-visibility stores where you can read demand in the corridors that matter to you.
Small opening orders
SKUs per door to be discussed to establish a shelf presence and learn local velocity.
During the pilot
Testers and discovery vials support sampling on the shelf. After 60 to 90 days, sell-through and feedback are reviewed with Markus Berger.
Testers and vials
Testers and/or samples so staff can walk customers through the profile.
Review at 60–90 days
A direct conversation on velocity and door feedback before wider rollout or exclusivity.
Growing when it sells
BBC Lux helps you plan the next doors and channels in line with what the shelf is showing.
Plan the next doors
Expand step by step while protecting the fragrance lines you already rely on.
Prestige retail
Support placing the house in additional doors where sell-through justifies the space.
Partnership
Distributor engagement process
Proof in a few doors before you roll out wide.
“If BBC Lux brings a brand to the table, it means the house has the production capacity, supply chain maturity, financial readiness, and A&P commitment required to support international export at scale.”
Markus stays involved throughout
Discuss a partnershipDiscovery & planning
Share your doors and range goals
Your channels, price bands, and gaps in the range. We suggest houses that sit well beside what you already sell.
Typical timing: 1–2 weeks
Entry & pilot
Test in selected locations
Small trial orders, staff training, and sell-through in your priority doors. Clear terms; Markus makes the commercial calls.
Typical timing: 8–12 weeks
Validation & scaling
Expand when you have proof
More doors once the line earns its place. Supply, margins, and promotions matched to how your market buys fragrance.
Ongoing partnership
Current brand portfolio.
Bringing together market-defining niche fragrance houses with dedicated, loyal followings.
- Select fragrance & cosmetics houses only
- Genuine commercial fit — not every brand that approaches us
- Long-term partnerships grounded in sell-through
Common questions distributors ask.
Unsure about fit, terms, or timing? Send a note — Markus answers serious distribution enquiries himself.
Start a conversation
Ready to find out more?
Tell us about your doors and your range. Markus replies personally to your inquiry.
For Distributors
Looking to expand your portfolio with complementary brands? Let's have a conversation.
For Brands
Run a fragrance or beauty house and want the right distributors and retail partners? Let's have a conversation.