Markets

Distribution fit in the Gulf

6 min read
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Markus Berger

Founder & Director, BBC Lux GmbH

Abstract flowing curves in monochrome

Luxury fragrance distribution is not a volume game. The question is whether a brand's story, price architecture, and production depth match what buyers already curate on the shelf.

In the Gulf, that means understanding which distributors already own the trust of department stores and independent perfumeries — and whether your launch plan respects their calendar, not yours.

We spend time in-market before we recommend a partner. If the fit is not there, we say so early.

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