Partnerships
Selecting partners for long-term sell-through
Why we favour fewer distributors with skin in the game over broad, shallow listings.
MB
Markus Berger
Markus Berger
Founder & Director, BBC Lux GmbH

Luxury fragrance distribution is not a volume game. The question is whether a brand's story, price architecture, and production depth match what buyers already curate on the shelf.
In the Gulf, that means understanding which distributors already own the trust of department stores and independent perfumeries — and whether your launch plan respects their calendar, not yours.
We spend time in-market before we recommend a partner. If the fit is not there, we say so early.
Why we favour fewer distributors with skin in the game over broad, shallow listings.
Regulatory timelines, travel retail, and the difference between interest and repeat purchase.