“A beautiful fragrance captures the consumer, but a sound commercial strategy sustains the business. When taking a house into a new market, I focus on the things that ensure long-term viability: operational readiness, fair margin structures and channel alignment. The end goal is sensory power that truly connects with the local consumer. I ensure the commercial foundation is as flawless as the product itself.”
01
Background
I am an international business development and international sales executive with 40 years of hands-on experience across perfumery, cosmetics, and selective luxury retail — on both the brand and buying sides. I offer over three decades of distinguished senior leadership in the global fragrance industry, having built a formidable reputation for designing, negotiating, and implementing high-impact sales and distribution strategies across complex international territories.
Skilled in global sales, business development, distribution negotiations, pricing and margin architecture, and retail activation. Experienced in building profitable commercial strategies and route-to-market solutions for emerging niche houses and established distribution networks.
02
Career highlights
At Mibelle Group Switzerland, I established disciplined commercial frameworks and streamlined route-to-market operations that laid the foundation for sustainable cross-border expansion. During my tenure at Victorinox, I spearheaded targeted commercial initiatives and negotiated pivotal retail alliances that successfully scaled the brand's fragrance global footprint. At Lalique Group, I orchestrated distribution agreements across China, Southeast Asia, and the Indian Subcontinent, translating its prestige luxury positioning into market penetration and sustained revenue growth in new markets.
03
Markets and network
My career has centered on the world's most dynamic luxury corridors, managing commercial expansions across Europe, the Middle East, near East, the Indian subcontinent, China, Southeast Asia, and Africa. Underpinning my experience is an extensive, carefully cultivated network of relationships across premier distribution and retail channels. This is an invaluable commercial asset my clients tap into during an engagement.
Prior to my work in the fragrance industry, I was in the jewelry business and I hold a diploma from GIA Gemological Institute of America. I am now based in Switzerland and South Africa.
Ready to find out more?
For Distributors
Looking to expand your portfolio with complementary brands? Let's have a conversation.
For Brands
Run a fragrance or beauty house and want the right distributors and retail partners? Let's have a conversation.